What is law of athlete?

Law of Athlete is an education agency focused on athlete development. We empower athletes through educational programs, transformative experiences, purpose-driven products, and athlete-driven media.

Our mission is to elevate athletes through education, entertainment, and experiences, equipping them with the mindset and resources to reach their full potential. We champion holistic growth, helping athletes thrive not just in sport, but in every area of life.

Is Law of Athlete a philosophy and a company?

Yes. Law of Athlete is a business built on a philosophy — a belief in holistic athlete development. This philosophy drives everything we create, from products to experiences, designed to equip our community with the mindset and resources to reach their full potential.

Who is Law of Athlete for?

LOA serves athletes at all levels—from student-athletes to professionals—as well as individuals and organizations that support them. While our focus is on athletes, we design our products, content, and experiences to inspire the broader community as well.

Does Law of Athlete host events?

Yes. LOA hosts conferences, panels, tournaments, camps, wellness activations, and other curated events. While athlete-centered, many of our events are open to anyone interested in personal growth, sports culture, or wellness.

What makes Law of Athelte different from other athlete development companies?

LOA was created by athletes, for athletes. Unlike some agencies, we’re not just service providers—we create our own products, media, and experiences to elevate athletes. 

What types of programs Does Law of Athlete offer?

LOA offers curated, ready-to-run programs designed for teams, schools, organizations, and brands looking to engage with and elevate athletes. Programs can be fully developed and delivered by Law of Athlete or implemented internally with our support and training services.

What topics Do Law of Athlete programs cover?

Topics vary by program but include leadership, mindset, personal branding, NIL and financial literacy, life after sports, wellness, and personal development. Each program is designed to be practical, interactive, and informative.

Are Law of Athlete programs only for athletes?

No. While athletes are at the center of everything we do, we also provide programs and initiatives for coaches, administrators, brand partners, and parents who want to better support athletes.

How can we partner with Law of Athlete?

We collaborate with teams, schools, organizations, and brands to create athlete-centered programs, products, events, and campaigns. Partnerships may include sponsorships or co-branded initiatives—all designed to elevate athletes while giving partners authentic and meaningful connections to the sports community.

How can we partner with Law of Athlete?

We collaborate with teams, schools, organizations, and brands to create athlete-centered programs, products, events, and campaigns. Partnerships may include sponsorships or co-branded initiatives—all designed to elevate athletes while giving partners authentic and meaningful connections to the sports community.

Can I be a guest on the Law of athlete podcast or other media projects?

Yes. We welcome athletes, experts, and industry leaders as guests. Reach out through the Speaking & Guest Opportunities option on our Contact page.

What products are available in the LOA Store?

While we are not a clothing brand, the LOA Store features merchandise, self-improvement tools (like books and journals), and lifestyle essentials designed to help athletes maximize their potential.

Can I work with Law of Athlete?

Yes. We work with educators, coaches, facilitators, and industry professionals who share our mission. Check our Careers page or contact us to explore opportunities.

How can I contact Law of Athlete?

Use the form on our Contact page and select the reason for your inquiry (programs, partnerships, media, etc.) so we can direct you to the right team.

CAN ATHLETES APPLY DIRECTLY TO PARTICIPATE IN LAW OF ATHLETE PROGRAMS?

Currently, most LOA programs are delivered through schools, sports teams, and partner organizations. For student-athletes, this often means programs are free through those partnerships. In the future, we plan to offer direct-to-athlete programs.