about law of athlete
Our Story
Law of Athlete is a premier lifestyle brand and philosophy focused on athlete development. There’s no single path to greatness, and we support that journey through curated educational programs, innovative products, and athlete-driven content.
Our mission is simple: elevate athletes through education, entertainment, and empowerment - equipping our community with the mindset and resources to maximize their potential.
Founded on April 1, 2020, by former NC State student-athlete Deonte Holden, Law of Athlete draws inspiration from Rudyard Kipling’s The Law of the Jungle, resonating with NC State’s Wolfpack legacy. Building on this foundation, Deonte solidified the philosophy’s meaning, authored the poem Law of the Athlete, and created the 12 Laws of Athlete, laying the groundwork for Law of Athlete to emerge as a legacy brand.
Through our educational programs, innovative products, and athlete-driven content, we’ve built an ecosystem that champions holistic athlete development. At Law of Athlete, we are committed to elevating athletes beyond the field, supporting growth in every area of life.
Our Journey
Law of The Athlete Poem
In fields of green and courts of clay,
Where champions rise and legends stay,
Goals set high, beyond the stars,
Measured steps, no dream too far.
Their path is paved with sacrifice,
Each moment lived, a willing price,
For in their eyes, the prize is clear,
Their dedication drives them near.
Continuous growth, the endless quest,
To be tomorrow, better than best,
In every loss, a lesson learned,
With every win, more passion burned.
Celebrate victories, small and grand,
Each milestone reached, a joyful stand,
Resilience built in fire and rain,
Each setback met, turning pain to gain.
They live by laws, the standards they keep,
In every stride, in every leap,
The athlete's heart, a beacon bright,
Guides the way through day and night.
Though their athletic journey may reach its end,
New opportunities are around the bend,
With skills and lessons deeply ingrained,
In every field, success is claimed.
In fields of green and courts of clay,
Where champions rise and legends stay,
The Law of Athlete stands profound,
In every soul where dreams are found.
- Deonte Holden, Founder of Law of Athlete
12 Laws of athlete
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Pick the Right Team
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Prioritize Your Physical and Mental Health
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Be a Positive Influence
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Utilize the System, Don’t Let the System Utilize You
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Never Let a Setback Keep You From Coming Back
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Be a Student of the Game
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If You Stay Ready, You Don’t Have to Get Ready
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Your Character Can Take You Places Your Talent Can’t
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Find Your Purpose Outside Your Sport
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Finance Your Future
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Leverage Your Time to Maximize Your Goals
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Stay Focused