about law of athlete

law of athlete . . .

transforms a core philosophy into a comprehensive athlete development company. We specialize in personalized training programs, educational workshops, and development initiatives tailored for athletes at all levels. Law of Athlete partners with sports organizations, educational institutions, and businesses to provide athlete-centric content, experiences, and products. We are dedicated to empowering athletes and sports enthusiasts to tap into their true potential, believing that everyone harbors an inner athlete, and facilitating universal growth and achievement across various aspects of their lives.

Key Focus Areas at Law of Athlete🎗️:

- Athlete-Centric Content & Products

- Educational Programming & Initiatives

- Community Building & Engagement

- Brand Partnerships & Collaborations

We were founded on . . .

April 1, 2020, by Deonte Holden, a former student-athlete at NC State University. The inspiration behind Law of Athlete was a poem entitled ‘The Law of the Jungle’ by Rudyard Kipling. Ironically, this poem has been a part of NC State's history, contributing to their Wolf Pack brand identity. After conceptualizing the name, our founder established the ‘12 Laws of Athlete’ as a blueprint for maximizing human potential and introduced additional facets to further empower our global sports community.

Follow our journey

12 Laws of athlete

  • Pick the Right Team

  • Prioritize Your Physical and Mental Health

  • Be a Positive Influence

  • Utilize the System, Don’t Let the System Utilize You

  • Never Let a Setback Keep You From Coming Back

  • Be a Student of the Game

  • If You Stay Ready, You Don’t Have to Get Ready

  • Your Character Can Take You Places Your Talent Can’t

  • Find Your Purpose Outside Your Sport

  • Finance Your Future

  • Leverage Your Time to Maximize Your Goals

  • Stay Focused