about law of athlete

  • Four people standing on a football field in a stadium, casually dressed, posing for a photo.
  • Four diverse people standing against a brick wall, posing for a photo, with a sign above them that reads 'The Law of Athlete Podcast.'
  • Three young adults posing together indoors; the man in the middle is wearing a red Hennessy shirt, camouflage pants, and red and black sneakers, with a beard and short hair, smiling with his arms around the two women. The woman on the left has long curly hair, wearing a white top, black shiny pants, and light-colored sneakers. The woman on the right has straight dark hair, a gray coat, and red and white sneakers. Behind them is a black sign with white text reading "GAVEEN" and a logo, along with some furniture and plants.
  • Four young men sitting on a gray sofa in a modern lounge, each holding or positioned near a motorcycle helmet, with a unique wooden coffee table in front of them, and stylish lighting fixtures on the ceiling.

Our Story


Founded in 2020, Law of Athlete is a sports education and entertainment company. Our mission is to elevate athletes through education, entertainment, and experiences.

To amplify that impact and unlock opportunities, we develop athlete development programs that build performance, leadership, and life skills; produce media that shares athlete stories and captivates fans; host athlete-centered events that build community; and manage multimedia rights to generate revenue and strategic partnerships for athletes and their supporting organizations.

Guided by the belief that developing the whole athlete unlocks success beyond the game, everything we create at Law of Athlete is an extension of that philosophy. Every touchpoint is designed to elevate athletes.

Law of The Athlete

An Athlete’s Living Creed

Now, here is the Law of the Athlete,

it is carved by work and time.


And the one who commits to uphold it

is the one who builds the mind.

For talent alone is a spark,


but discipline keeps the flame.


And purpose is what turns an athlete

into something beyond the game.

The journey will test your spirit,


it will bruise your pride and will.


But the one who learns from the struggle


is the one who climbs the hill.

Stand firm in the face of pressure.


Stand true when the lights grow dim.


For the strength of an athlete is inner,


and the victory begins within.

We honor the Standard within us. 

We honor the Standard we claim.

For the Standard is shaped by the athlete, 

and the athlete is shaped by the game.

By: Deonte Holden